Insights The CX-Files: The CX metrics that matter most to customers by Julia Ahlfeldt (@JuliaAhlfeldt) The business climate is changing fast, regardless of what sceptics say. To…Julia AhlfeldtApril 24, 2018
Insights Weighing in on consumer marketing trends for 2018 I was invited to participate in a panel of marketing industry executives who each provided…Julia AhlfeldtFebruary 16, 2018
InsightsNews Omnichannel customer experience opportunities in the travel sector Consumer behavior is different in developing markets. There is no denying it. Business strategies that…Julia AhlfeldtDecember 13, 2017
Insights Let South Africa’s Black Friday faux pas be a valuable CX lesson By Julia Ahlfeldt Thirty-four seconds. That’s all it took to exasperate thousands of South Africans…Julia AhlfeldtDecember 2, 2017
Insights Customer-centric disruption – and how companies can leverage CX to stay relevant By Julia Ahlfeldt Many industries have experiences customer-centric disruption, and their tales should serve as…Julia AhlfeldtOctober 9, 2017
Insights Guest blogging for CX Innovation & Tech Fest: Is Your Organization’s Immune System Too Healthy? By Julia Ahlfeldt Before the days of social media and online reviews, companies could easily…Julia AhlfeldtSeptember 26, 2017
Insights Bizcommunity op-ed: Mitigate market disruption by maximizing customer experience By Julia Ahlfeldt Over the past 18 months, CEOs have been waking up to the…Julia AhlfeldtSeptember 19, 2017
Insights BusinessDay op-ed: Retailers need to mimic e-tailers if they are to be competitive As shopping habits move online, retailers need to rethink the way they operate — especially…Julia AhlfeldtSeptember 14, 2017
Insights Bizcommunity op-ed: Are consumers checking out of traditional retail? By Julia Ahlfeldt Poor performance over the festive season suggests shoppers are spending elsewhere The…Julia AhlfeldtSeptember 12, 2017
Insights The Red Zone op-ed: How not to ‘do an Audi’ Learnings from the German car-maker's massive Super Bowl mistake By Julia Ahlfeldt Before the rise…Julia AhlfeldtSeptember 11, 2017