Decoding the Customer is a customer experience podcast created by Julia Ahlfeldt as a forum for sharing ideas, best practices, and success stories from the field of customer experience (CX). The podcast includes interviews with global CX experts, CX case studies as well as in-depth profiles of customer experience champions who have been “fighting the good fight” to drive customer-centric change.

This customer experience podcast often explores the issues facing businesses in emerging economies and how the customer-centric strategies created in established markets, such as the US and Europe, can be adapted to different environments.

Julia produces 1-2 episodes per quarter. Stay in the loop on customer experience thought leadership and learn about what companies around the world are doing to deliver great experiences and foster loyalty. Select your preferred subscription option to receive notification when new episodes go live.

To suggest an episode topic, book Julia as a speaker or find out more about how CX consulting services can help your business, please get in touch.


Episode 01

Episode 02

Episode 03

Episode 04

Episode 05

Episode 06

Episode 07

Episode 08

Episode 09 Part 1

Episode 09 Part 2

Episode 10

Episode 11

Episode 12

Episode 13