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This CX Mini Masterclass explores best practices for building a CX dashboard, a critically important tool for any CX program. Special guest and customer experience expert, Ben Motteram takes listeners through the benefits and uses of a CX dashboard, he provides insights on how to build one with the end user in mind, and he also speaks about how best to distribute your dashboard once it’s up and running. If you’re looking for a one stop shop for expert guidance on why and how you should build a CX dashboard, then this episode is for you.
Insights from a special guest
Ben Motteram is the Founder and Principal of Melbourne-based CX consulting company, CXpert. With 25+ years of experience working with some of Australia’s most recognizable brands, he has helped many organisations to become more human in the way they deal with customers and employees. Ben assists clients in areas such as CX strategy, Voice of the Customer, and employee engagement. In December 2018, Ben was the only Australian named on a list of global thought leaders to follow on Twitter and his blog has been independently recognized for its insight on all things CX.
This episode was Ben’s third guest appearance on the show. If you missed his previous Mini Masterclass episodes on CX Strategy and the Foundations of a Great CX Program, be sure to listen to those.
Best practices for building a CX Dashboard
Check out Ben’s tips for creating a CX Dashboard in this article he wrote for CX Accelerator. It covers many of the same insights shared with listeners in this episode. I’d encourage you to explore the other insights and thought leadership on CX Accelerator, as well as Ben’s blog. Both resources are packed with all sorts of other great gems and CX thought leadership.
Want to keep learning about CX?
Decoding the Customer is a series of customer experience podcasts created and produced by Julia Ahlfeldt, CCXP. Julia is a customer experience strategist, speaker and business advisor. She is a Certified Customer Experience Professional and one of the top experts in customer experience management. To find out more about how Julia can help your business achieve its CX goals, check out her customer experience advisory consulting services (including employee engagement, leadership alignment and CX strategy) or get in touch via email.